|Let My People Go Surfing: The Education of a Reluctant Businessman|
You see, its nothing more than just plain old common sense. You find something you can be passionate about and turn it into a business. Then you surround yourself with like-minded people who share your passion and you can change the world, well at least a little bit at a time. Yvon Chouinard puts it all so beautifully. He even seems a little embarrassed about having been so successful without any formal training. But i don’t think formal training exists for the leadership he displays, you either have it in your heart or you don’t, it’s a long long way from the business school taught spreadsheet driven way of profit maximisation. It shows how the concept of find a job you love and never work another day in your life can be put into stunning effect. He creates a place where others want to work and that’s a damn fine thing to achieve! His goal isn’t to make money, that’s an outcome of what he does through the good economic times and the bad, he aims to make amazing clothing for the sports he loves. He often forgoes short-term profit to look after his employees or in the pursuit of excellence – values driven business to the core. The book takes the concepts of the service profit chain model and walks you though their genesis at Patagonia. I can’t recommend this book enough, I loved it. I only regret I didn’t read it years ago.